Post-Baccalaureate Diploma in Marketing
Post-Baccalaureate Diploma Overview
All Students
Learn Marketing Strategies. Drive Brand Engagement. Build a Dynamic Portfolio.
This two-year Post-Baccalaureate Diploma in Marketing is designed for students with a non-business bachelor’s degree who want to gain robust marketing expertise. Perfect for career changers, professionals enhancing marketable skills, or international applicants seeking Canadian credentials in marketing, the curriculum combines foundational business knowledge with specialized marketing techniques and industry applications.
Program Highlights
Students build a strong foundation in core business courses, covering key subjects such as accounting, organizational behaviour, business ethics, commercial law, marketing concepts, business statistics, business strategy and policy, and business decision-making. These courses build essential knowledge in how organizations operate and how strategic decisions are made.
Students then move into a marketing concentration, where coursework explores integrated marketing communications, consumer behaviour, marketing research and analysis, brand management, digital marketing strategy, and global marketing. Throughout the program, students gain hands-on experience through campaign-based projects, marketing simulations, and portfolio-building exercises designed to prepare them for a career in the marketing profession. Optional co-op placements or industry-aligned consulting opportunities allow eligible students to apply their skills in a professional setting beyond the core credit requirements.
Resources
Why Nipissing's Post-Baccalaureate Diploma in Marketing Program?
Essential Marketing Curriculum
Build proficiency in digital marketing, brand management, consumer behaviour, marketing analytics, and integrated marketing communications.
Accessible for Career Changers
No prior business training required, this program sets a strong foundation for marketing-related roles.
Applied and Practical Focus
Case studies, project-based learning, digital tools, and campaign work ensure real-world readiness.
Flexible Learning Options
Courses delivered online or in North Bay, accommodating international and working students’ schedules.
Post-Baccalaureate Admission
To qualify for admission for Post-Baccalaureate Certificates or Diploma, applicants must possess an undergraduate degree, plus additional requirements.
Find these additional requirements and details by using the College/University Transfer Admission button below, select transferring from University and choose the Certificates or Diploma you want to apply to.
Future Careers
Graduates develop the skills and credentials relevant for roles such as:
- Marketing Coordinator, Social Media Specialist, or Digital Marketing Specialist
- Consumer Insights or Marketing Analyst
- Brand Assistant or Marketing Strategist in agencies or organizations
- Positions in advertising, PR, digital media, or market research environments
- A stepping-stone toward further studies, such as graduate marketing diplomas or MBA programs
This diploma supports both immediate career entry and future growth in the marketing and communication fields.
Real People, Real Impact
I built a skill set that felt immediately useful. The program helped me turn creativity into a career.
Leo K.
Class of 2023
I loved how hands-on the experience was. I graduated with real projects and the confidence to step into the industry.
Ben D.
Class of 2020
Program Requirements
Program & Graduation Requirements
Find required courses for this program and graduation requirements.
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Disclaimer:
While every effort is made to ensure accuracy on this site, in the event of a discrepancy, Nipissing’s Academic Calendar is the official reference.